About FD Company
Family values, passion for dance, and the pursuit of perfection are the foundation of every product from FD Company. We build our business on strong family traditions, just like many famous global brands, striving to convey love and dedication through our products. Dance is not just an art for us — it is our life, our soul, and our pride.
Our story
FD Company is not just a business, it’s the story of a family for whom dance has become not only a passion but also the work of a lifetime. Inspired by our daughter Elena’s passion, who started ballroom dancing in 1995, we decided to create high-quality, stylish, and affordable clothing for dancers. We wanted our products to not only inspire, but also help dancers unlock their full potential.
The move to Kharkiv in 2000 marked a turning point for our family. Here, we found the opportunity to build a business that fully aligned with our values and pursuit of perfection. We began developing ballroom dance clothing that was both comfortable and stylish for both professionals and beginners dancers.
At that time, there was little accessible training wear for dancers in Ukraine, except for expensive foreign brands like Chrisanne Clover. This created a clear need for high-quality, affordable dancewear, and we filled that niche by founding FD Company.
Our first steps
The first collection of FD Company consisted of just 20 models, but we immediately felt the enormous potential. Today, we are proud to have released over 1500 models of ballroom dancewear, and we annually develop more than 100 new models, taking into account the needs of dancers worldwide.
From the very beginning, we set three main goals:
- Create clothing that combines style, comfort, and high quality.
- Ensure accessibility for dancers with varying income levels.
- Continuously improve our products by focusing on feedback and the needs of our clients.
Popularity and recognition
Since 2002, FD Company’s products have gained popularity not only in Ukraine but also abroad. We are proud that our products have become popular among dancers in Europe, the United States, and other countries.
This success has been possible thanks to our commitment to quality and constant improvement. Today, we work with over 50 countries, and this list continues to grow. We are confident that this is just the beginning, and we are looking forward to new horizons and even more dancers whose potential we will help unlock.
Family traditions and passing on knowledge
Dance is not just our profession; it’s our heritage. We are proud to pass on our passion and knowledge to the next generation. Inspired by the success of our daughter Elena and her husband Dmitry — a professional dancer and coach, multiple-time winner of international competitions — we continue to develop the company, educating the next generation of dancers.
Today, FD Company employs not only us, but also our grandchildren. The eldest, Elizaveta, has already achieved significant success on the dance floor:
- Silver medalist of the European Championship
- Winner and finalist of The Junior Blackpool Dance Festival
- Multiple-time champion of the Ukrainian Championships
Our younger grandchildren, Sofia and Varya, are also following in their sister’s footsteps and are already showing success in dance. Sofia recently competed and took 1st place at the Ukrainian Championship.
Anniversary and rebranding
In 2018, in honor of the company’s 15th anniversary, we carried out a rebranding, changing the name and visual style to give it a more modern look and feel. We are confident that this is only the beginning of our growth, and in the future, new horizons and many opportunities await us.
Our values
FD Company is not just a brand of dancewear. It is a philosophy based on family values and the pursuit of perfection. We:
- Always listen to our customers, taking their opinions and requests into account, and strive to incorporate the best ideas into our collections.
- Aim to create products that meet the highest quality standards.
- Contribute to the success of dancers, helping them reach new heights.
Our clients are dancers who value high quality, style, and accessibility. We are proud that we can offer them more than just dancewear.
Let’s move forward together
Dance with us — with the brand that supports each of its clients. We don’t just create dancewear; we invest a piece of ourselves in your success, supporting you every step of the way. We look forward to your feedback and suggestions — only with you can we become even better!